The TV spot is a reminder of the importance of feeding a sick child to ensure faster recovery. The 7 spots, directed to Ethiopian men, each focus on a critical feeding practice and correlate good farming practices and good feeding practices through agrarian analogies. The aim is to create support for the actions and fulfill fathers' desire for smart, healthy, and strong children. They focus on 7 themes related to infant and young child feeding practices. visit us on-line at http://healthphone.org .